Available for new projects

Email that
drives revenue,
not just opens.

I'm an Email & SMS Marketing Specialist with 4+ years helping DTC eCommerce brands generate 25–40%+ of their total store revenue through Klaviyo. Strategy, execution, flows — end to end.

Let's work together View portfolio →
4+
Years experience
25–40%
Revenue from email
30+
Brands managed
$8M+
Revenue driven from email
Tools & Platforms
Klaviyo Postscript Attentive Shopify Triple Whale GA4 Figma ClickUp
What I do

Full-stack email
& SMS execution.

01
Flow Buildout & Optimization
Welcome series, abandoned cart, browse abandonment, post-purchase, winback — built to convert and continuously optimized for revenue.
02
Campaign Planning & Execution
Weekly campaign calendars built around seasonal moments, product launches, restocks, and science-driven content that actually drives clicks.
03
SMS Marketing
SMS strategy and execution across Postscript, Attentive, and Yotpo. Integrated with email for a seamless retention experience.
04
Segmentation & Deliverability
Smart list segmentation, list hygiene, and deliverability best practices to make sure your emails land in the inbox, not spam.
05
A/B Testing & Reporting
Structured A/B testing across subject lines, CTAs, layouts, and send times. Monthly performance reports focused on RPR, CTR, and revenue attribution.
06
Design Direction & QA
Creative direction for email design in Figma and Canva. QA before every send so nothing goes out broken or off-brand.
Experience

4+ years. Two agencies.
Dozens of brands.

I've spent my career inside email marketing agencies, managing 30+ DTC brands simultaneously across supplements, skincare, apparel, wellness, and more. I've driven over $8M in revenue from email across my career — and I know how to move fast, stay organized, and deliver results across a portfolio.

Email Marketing Specialist
Jul 2024 – Present
Rev Scale Marketing Agency
  • Led email strategy and execution for multiple eCommerce brands simultaneously
  • Built, optimized, and scaled all core Klaviyo flows per client account
  • Owned A/B testing roadmaps focused on RPR, CTR, and deliverability
  • Collaborated with designers and copywriters providing creative direction and QA
  • Delivered performance reports with actionable optimization recommendations
Key Result
Helped brands achieve 25–40%+ revenue contribution from email. Worked with high-revenue brands doing $1M+/month.
Email Marketing Specialist
Jan 2023 – Feb 2024
Bravo Enterprises Co. Agency
  • Managed email marketing strategy across brands in supplements, apparel, jewelry, gifting, and lifestyle
  • Planned monthly campaign calendars and executed weekly sends in Klaviyo
  • Improved account structure, segmentation, and reporting across the portfolio
Key Result
Consistently drove 20–30%+ of total store revenue from email across client accounts.
Email Marketing Specialist — In-House
Jan 2022 – Jan 2023
Cosmic Cell Foods & Nouvo Body Skincare
  • Owned full Klaviyo strategy and execution for two early-stage DTC brands
  • Built and optimized core lifecycle flows end-to-end
  • Ran A/B testing across subject lines, layouts, CTAs, and send times
  • Managed SMS campaigns via Yotpo and maintained list hygiene
Key Result
Generated 25–30%+ of total store revenue from email for brands doing $50K–$100K/month.
Brands

Brands I've worked with

Across two agency roles I've managed email marketing for a wide range of DTC brands — from early-stage to $100K+/month — spanning multiple industries.

Eat Jacob
Oaktiv
Nordic Sauna
Fling
Kinkistry
Loft & Ivy
Masa Chips
Nathan & Sons
Strong Size
FabuLove
Mama Bear Oasis
Cosmic Cell Foods
Nouvo Body Skincare
Amla Green
Supplements Skincare Apparel Jewelry Wellness Lifestyle Gifting Food & Beverage
Portfolio

Results in the wild.

Real dashboards, real revenue. Here's a look at the Klaviyo analytics, flow performance, and campaign results from brands I've worked with.

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View full portfolio on Google Drive →
Contact

Ready to turn your email into a real revenue channel?

Whether you're building from scratch or optimizing an existing program, let's talk about what's possible for your brand.

sammarketinghub@gmail.com →

100% Remote  ·  Available for EST & PST time zones  ·  Open to agency & brand-side roles